Recognizing the Latest Design Trends in Sports Uniforms


A player’s uniform says a great deal about the team they play for. Uniforms need to be safe and functional, yet they also need to project the right image for the team. As design trends change, teams need to update their uniforms, and sportswear hoodies are one item that many organisations are now choosing. They help fans to quickly recognize the brand, and sportswear teamwear is comfortable, thus players don’t mind showing their team spirit every day they go to play or practice.

Athleisure As A Fashion Statement

Individuals view high-end sports apparel, such as sportswear hoodies, as a fashion statement or status symbol. They use the clothing to show they care about their bodies and how they look and to show they are healthy. This trend follows that where leggings have taken over as the new denim. Jeans are less in fashion now, as more turn to leggings for casual outings and dress-up affairs. The clothing suggests the individual is heading to or from a workout, and others want to be able to say the same or at least suggest they are engaging in physical activity. Why does this help to make sportswear perfect for player uniforms?

Athleisure Off The Field

Flexibility is one reason more teams are choosing to buy sportswear online NZ for their players. The younger generation prefers comfort when they are out and about, and these hoodies definitely fit the bill. They allow fans to wear the same items as their favorite player also, and they are certain to love this.

Function And Form Combined In One Item

Sportswear clothing combines both form and function. The team benefits from sharing this item with fans, as it boosts their visibility. Sportswear moves easily also, thus the hoodie is sure to become a favorite of all who purchase one. The fact that the sportswear is fashionable is simply an added bonus.

Keep up with changing trends and ensure they are reflected in team uniforms. Organisations that do so find their fans appreciate the fact they are keeping up with the times in this area. Players also appreciate the uniform, so everyone wins when this item is added to the team’s clothing lineup. Visit us today at Unismart ( to see the hoodie options and find that one that is right for your team.

Enhancing Your Corporate Image in a Competitive Market


In any industry competition is always an issue so companies strive to develop strategies that enhance their public images. Although an image is typically built on a variety of factors, having professional looking employees is always important.

Clients want to work with companies that present a positive, professional image. That’s a relatively broad category and encompasses factors including:

A clean and neat workplace. Business owners are always encouraged to properly maintain shops, restaurants, and other business locations. Clean, well-lit properties provide a level a confidence among shoppers or other business visitors.

Carefully designed public areas to reflect a sense of appropriate tastes. Designing new business properties or updating existing ones to meet the needs of clients is always important. As styles evolve, businesses find it prudent to update the look and feel of properties to remain relevant in their market segment.

Ensuring employees dress appropriately. Different businesses require various types of apparel. Buy corporate uniforms online to make sure every employee is clothed properly. Individuals in hospitality industries, for example, require dramatically different clothing than other industries like hospitality aprons in NZ. Buying from online suppliers like Unismart allows companies to select from a wide variety of styles and colours.

Here are some other top tips to help your company enhance it’s corporate image:

Develop a Quality Website

Even companies with brick and mortar facilities are now finding it essential to develop and maintain quality websites. Websites, to be successful, must be professionally constructed and properly updated and maintained. Google and virtually every other search engine now monitor activity carefully to determine which company sites will be displayed when searches are entered by shoppers.

Pay Attention to Social Media

Twitter, LinkedIn, Facebook, and other social media sites are visited by countless users every day. That means a business can dramatically increase their market penetration by taking the time to incorporate those sites into its overall marketing plan. Since social media sites tend to be somewhat narrowly focused, it’s crucial that companies identify the sites that best fit their long range goals and marketing strategies. Again, quality content is vital, but will often tend to include items not always found on the company website.

Take Advantage of Marketing Expos

Promoting a business has to include strategies that fully utilise every opportunity to put the business in front of current and potential customers. Local business expos shouldn’t be ignored as a way to enhance a company’s image. Whenever company personnel are in front of clients, their appearances can determine the success or failure of the opportunity. Hotels, restaurants, and other similar businesses can often enhance their public images during those types of events. Prior to any expo, taking advantage of opportunities to acquire hospitality uniforms in NZ can go a long way toward ensuring everyone representing the organisation will be dressed to impress current and potential clients during the expo.

Every organisation will have all sorts of different opportunities to enhance their image. It’s vitally important to take advantage of these to create a long-lasting, positive image of your business. Buy corporate uniforms online in New Zealand at to make sure every person representing the organisation plays a positive role in developing your business image.

How an Online NZ Uniform Store can Help Provide Your Business with an Identity


A customer’s first impression of an establishment often dictates whether they choose to use the business in the future. Those impressions are of great importance, and corporate uniforms help to provide consumers with a positive first impression of a business. The chosen uniforms need to be both professional and functional to ensure they present the right image while allowing employees to carry on their duties as expected. How does a corporate uniform help to give a company an identity and why should you turn to an online uniform store in NZ for assistance in this endeavor?

Corporate uniforms make it easy for consumers to identify staff members, even in a busy environment. Furthermore, they help employees get into the right mood for work, as the corporate uniforms NZ remind them they are representing the company and must put their best foot forward as part of their job duties.

The corporate uniform is a visual representation of the brand. It needs to reflect the values of the company and should mimic the design, colours, and symbols that are present in all marketing materials put out by the business. When the customer sees the colours and symbols, the brand immediately comes to mind. If it is one they trust and feel confident doing business with, they will be loyal to the business and its offerings. Consistency is key in marketing, and uniforms are no exception, thus they must be chosen carefully.

The uniform often is a reflection of the industry, as well. For example, scrubs are typically associated with those in the health care field, and coveralls are often worn by those in the automotive industry. When a person sees these uniforms, they generally make the connection and assume the person is working in that field. Flame-retardant products are associated with certain fields, while those working outdoors will need a different type of clothing. The uniform selected should take this into consideration not only to benefit the employee but also to provide more information about the business to the average person. Consider features such as the longevity and breath-ability of the uniforms for the best results.

Employees required to wear hospitality uniforms in NZ or another type of corporate uniform feel a sense of teamwork when they don this clothing. The uniforms establish camaraderie amongst employees, even when they have nothing else in common. This helps to improve productivity, as they all know they are working toward the same goals. In addition, it has been shown that the uniforms tend to make an employee more loyal to the company, their innovation increases and they are more willing to succeed while keeping the company goals in mind. All benefit the business and provide a good return on investment even when the cost of the uniforms is factored in.

Consider the image of the company when choosing a corporate uniform. For example, those working in a trendy retail store often need bright colors to attract attention amongst the garments being sold. These garments can be cutting edge and out of the mainstream, as this is what customers expect when they enter the store. IT professionals, in contrast, need to project a more professional image, thus button-down shirts with the company name embroidered on the front tend to be a better choice. Service technicians, on the other hand, may wear either a button-down shirt or a t-shirt, but should have the company name and the employee’s name easily visible on the shirt, as they often work in a customer’s home, and the customer wants to feel confident they are legitimate. With so many options available through an online uniform store, it is easy to find an outfit that suits any business in a short period of time.

Uniforms project a sense of responsibility, professionalism, and authority to potential and existing customers. This helps to increase their trust in the company, which is of great importance in building loyalty. It shows the company has an eye for detail and doesn’t overlook anything important when it comes to their staff and their customer base. This will increase respect in the eyes of the consumer, which is of importance when they will be spending money.

Small companies benefit from the use of corporate uniforms as much as larger corporations do. To scale the uniform to meet the needs of the company, a small business may opt to provide employees with shirts featuring the business name and logo, ones provided by a company offering logo printing in NZ. They can then designate a color for the pants or skirt to be worn with this shirt and allow the employees to choose their own clothing in this area. This still helps to increase brand awareness, yet is done on a smaller scale to help keep costs down. Companies without a website may find this to be a good marketing tactic and one that helps them get the word out about their business.

Visit an online uniform store in NZ like Unismart ( to see the many options currently available. Thanks to the wide selection now being offered for corporate uniforms, every business can easily find one that fits their budget while projecting the image they desire.